Inez van Lamsweerde and Vinoodh Matadin signed on to shoot the fall/winter 2010/11 Balmain campaign starring Kate Moss, but without anyone knowing, they also set up four surveillance-style cameras to capture Moss’s performance on set. The short film, titled Everglade, marks the latest instance of the Dutch duo's intentionally blurring the boundaries of reality. “Surrealism is always there in our work, whether it’s in camera or through computer manipulation,” says Van Lamsweerde. “We’ve had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate's movements and the camera angle represent these layers of perception.”
With animated illustrations by artist Jo Ratcliffe, the film not only captures Moss in action, but also aims to represent a fantasy inner world.
Click on the link below to see the super cool film and some of Jo Ratcliffe`s other works....
I have a feeling we will see quite a lot of her in the future !